How China’s Consumer Companies Managed Through the COVID-19 Crisis

Every business is different.

The reasonable person adapts to the world; the unreasonable one persists in trying to adapt the world to themselves. Therefore, all progress depends on the unreasonable person.” George Bernard Shaw. Important words for a digital world coming through a major pandemic.
Digital technology was already a major part of our daily lives and post Covid-19, its pervasiveness will accelerate. It will impact everything from the products and services we consume, to how we shop, study, work and socialise.

As with everything, there will be winners. In its 8th Annual Disruptor 50 list, CNBC, has identified 50 private companies whose breakthroughs are influencing business and market competition at a fast pace. These companies are at the epicentre of a world that is changing in previously unimaginable ways, turning ideas in education, health, supply chain management, financial services and agriculture into a new wave of billion-dollar digital businesses.

Interestingly, they represent innovation in a wide range of sectors. Those include 12 fintech firms, 5 of which are focused on payments, 8 logistics firms, 6 healthtech firms, as well as firms disrupting education, cybersecurity and agriculture to name a few.

These firms have put a big emphasis on Machine Learning and Artificial Intelligence, with more than half committed to at least one of these technologies.

Experts on the CNBC’s Disruptor 50 Advisory Council — a group of 55 leading thinkers in the field of innovation and entrepreneurship from around the world – expect all 50 Disrupters will continue to grow, innovate and inspire change in larger incumbent competitors.

Tech-driven disruption and innovation can come from anywhere and anyone. To succeed, firms must be clear on their purpose, have a shared commitment to delivering on their future state business model and a holistic roadmap. Technology is only an enabler.

Beta Digital champions firms to think differently and empower businesses to adapt and win in a digital world. We work with numerous firms on digital transformation, innovation, customer experience and change management capabilities – from once off projects, to complete transformations.
To paraphrase Lao Tzu Quotes, the journey of a thousand miles begins with one step.

Take your next step and talk to Beta Digital for a free 30 minute consultation. We’d love to help!


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